DPDP Compliance for D2C Brands, Automated

The Consent Management Platform for D2C Brands. Avoid ₹250 Crore Penalties with Automated DPDP Act 2023 Compliance.

We help D2C brands in India stay compliant with the DPDP Act 2023 by automatically handling data principal requests, consent management, and fulfillment workflows, so you avoid penalties up to ₹250 Crore and can focus on growing your business.

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Protect your business from fines up to ₹250 Crore

The Problem

Your customer data lives everywhere

For a D2C brand, following DPDP compliance is almost impossible. Every customer's personal data is scattered across a dozen disconnected tools. The moment someone asks to access or delete it, you have to chase every single one. Manually. Within 30 days. Or risk penalties up to ₹250 Crore.

Storefront & Checkout

Customer profiles, orders, abandoned carts

Payment Gateways

Names, cards, billing & UPI details

Shipping Partners

Addresses, phone numbers, AWB data

Marketing & Ads

Email lists, segments, ad audiences

WhatsApp & Communication

Chat history, opt-ins, broadcast lists

Customer Support

Tickets, transcripts, attachments

One deletion request means erasing data from all of them. That's exactly the problem we solve.

Simple 3-Step Setup

How It Works

Get compliant in minutes, not months. Our integrations do the heavy lifting so you do not have to.

Step 1

Install DPDP Compliant App

Add our app to your store in one click. No code or configuration needed.

Step 2

Connect Your Services

Link all your tools and platforms through our integrations. CRM, email, ads, analytics. Everything talks to each other.

Step 3

Stay Compliant Automatically

Data delete, data reveal, and most other requests are handled automatically across all connected services. Full logs and audit trails are maintained as per the DPDP Act.

One Dashboard, Every Tool

Connect every tool you already use

Our app plugs into your entire stack and gives you a single dashboard to honour every data principal request. Access, correction, and deletion run across all connected services automatically.

StorefrontPaymentsShippingMarketing & AdsWhatsAppCustomer SupportOther

We integrate with these and many more, matched to your tech stack and requirements.

Response Deadlines & Penalties

Rights Summary

Summary of rights, deadlines, actions, and penalties under the DPDP Act 2023.

Right	DPDP Section	Response Deadline	Required Action	Max Penalty
Access to personal data summary	11	30 Days	Provide written summary of data held, purposes, and third-party disclosures	₹150 Crore
Correction of inaccurate data	12	30 Days	Update data across all systems and notify all processors of correction	₹150 Crore
Completion of incomplete data	12	30 Days	Complete the record and update all processors accordingly	₹150 Crore
Erasure of personal data	12	30 Days	Delete from all systems; instruct all processors; provide deletion certificate	₹150 Crore
Data portability / export	12	30 Days	Provide structured, machine-readable export of data; transmit if requested	₹150 Crore
Consent withdrawal	6(6)	Immediate	Cease processing for withdrawn purpose; trigger erasure unless legal basis applies	₹200 Crore
Nominee registration	14	30 Days	Register nominee; on death/incapacity grant nominee rights access	₹150 Crore
Grievance redressal	13	30 Days	Acknowledge within 48 hrs; substantive written response within 30 days	₹50 Crore

Sections 11 through 14

The Seven Data Principal Rights

Under India's DPDP Act, Sections 11 through 14 grant every data principal, every individual whose personal data is processed, seven enforceable rights against every Data Fiduciary.

Section 11

Right to Access Information

Every data principal has the right to obtain a summary of their personal data being processed by a Data Fiduciary, including the categories of data held, the purposes for which it is processed, and any third parties it has been shared with.

Within 30 days₹150 Cr if refused

How to fulfil

Verify the data principal's identity against your records

Query ROPA for all entries containing their personal data

Generate a data summary report from Privacy Suite

Deliver securely in machine-readable format within 30 days

Section 12

Right to Correction & Completion

Every data principal has the right to correct inaccurate or misleading personal data and to complete incomplete personal data held by the Data Fiduciary. This includes correcting data across all systems, processors, and third parties it has been shared with.

Within 30 days₹150 Cr if refused

How to fulfil

Receive and validate the correction request and evidence provided

Update data across all internal systems containing the record

Notify all processors and third parties of the correction

Confirm completion to the data principal with evidence

Section 12

Right to Erasure

Every data principal has the right to have their personal data erased when it is no longer necessary for the purpose for which it was collected, or when they withdraw consent and there is no overriding legal ground for continued processing. Erasure must extend to all processors and shared parties.

Within 30 days₹150 Cr if refused (Exceptions apply)

How to fulfil

Verify request and assess whether any legal exemption applies

Use ROPA to locate all data stores containing the record

Execute deletion across all systems and databases

Instruct all processors to delete and require deletion certificates

Confirm erasure to the principal with documented evidence

Section 12

Right to Data Portability

Every data principal has the right to receive a copy of their personal data in a structured, commonly used, machine-readable format, and to transmit that data to another Data Fiduciary where technically feasible. This enables individuals to switch service providers without losing their data history.

Within 30 days₹150 Cr if refused

How to fulfil

Compile the data principal's personal data from all relevant systems

Export in JSON, CSV, or XML format (structured and readable)

Deliver securely via encrypted download link or secure portal

If transmit-to-third-party is requested, confirm feasibility and execute

Section 6(6)

Right to Withdraw Consent

Every data principal has the right to withdraw consent at any time, without any detriment to them. Withdrawal must be as easy as the original grant. Upon withdrawal, processing for that purpose must cease and the data must be erased unless another legal basis applies.

Immediate cessation₹200 Cr if ignored

How to fulfil

Provide one-click withdrawal in ConsentiQo dashboard

Immediately cease all processing for the withdrawn purpose

Trigger erasure workflow unless legal basis exists for retention

Update consent audit log; DPB-admissible record maintained

Section 14

Right to Nominate

Every data principal has the right to nominate another individual to exercise their DPDP rights on their behalf in the event of their death or incapacity. This is a unique DPDP provision, creating a digital succession right for personal data. Data Fiduciaries must honour nominations registered with them.

On applicationUnique to DPDP

How to fulfil

Provide a secure nomination registration form or portal

Verify and store nominee details against the data principal's account

On death/incapacity: verify nominee identity and relationship

Grant nominee access to exercise rights on principal's behalf

Section 13

Right to Grievance Redressal

Every data principal has the right to an effective grievance redressal mechanism: the right to complain to the Data Fiduciary and receive a response. If unsatisfied, they can escalate to the Data Protection Board (DPB). Data Fiduciaries must publish contact details for their Grievance Officer (or DPO for SDFs) and respond to complaints within 30 days.

Acknowledge within 48 hrs; response within 30 days₹50 Crore

How to fulfil

Publish DPO / Grievance Officer name and contact details on your website and in your privacy notice

Acknowledge all grievance submissions within 48 hours

Provide a substantive written response within 30 days

Maintain a grievance register: log every complaint and its resolution

If the data principal escalates to DPB, cooperate fully with DPB investigation

Common Questions

Frequently Asked Questions

Everything D2C brands need to know about DPDP Act 2023 compliance for their Shopify and eCommerce business.

The Digital Personal Data Protection (DPDP) Act 2023 is India's first dedicated data privacy law. For D2C brands, it means every customer whose personal data you collect (names, emails, phone numbers, addresses, payment details, WhatsApp chat history) has seven enforceable rights. You must obtain clear consent before processing data, honour data deletion and correction requests within 30 days, and maintain audit trails. Non-compliance can attract penalties up to ₹250 Crore, making automated compliance essential for growing D2C businesses.

Nearly all customer data you collect falls under DPDP: names, email addresses, phone numbers, shipping addresses, billing information, IP addresses, cookies, purchase history, abandoned cart data, UTM parameters, and any data shared with third-party apps (shipping partners, WhatsApp API providers, email marketing tools, CRMs, ad platforms). Even data stored in Shopify, Klaviyo, Meta Ads, or your logistics partner is your responsibility as the Data Fiduciary.

Our Shopify app automates the entire compliance lifecycle for D2C brands. It adds a customizable consent banner to your storefront, captures and timestamps consent records, auto-routes data principal requests (access, correction, deletion, portability) across your Shopify store and integrated tools, maintains DPB-admissible audit logs, and generates privacy policy templates tailored to Indian law. You stay compliant without writing code or hiring a legal team.

Under Section 12 of the DPDP Act, you must erase a customer's personal data within 30 days unless a legal exemption applies. For D2C brands, this means deleting data from Shopify, your email marketing platform, CRM, WhatsApp Business API, shipping partners, and any analytics tools. DPDP Compliant automates this by mapping all your data stores, triggering deletion workflows across connected services, and providing documented proof of erasure, protecting you from ₹150 Crore penalties for non-compliance.

Yes. Under Section 6 of the DPDP Act, you must obtain free, specific, informed, unconditional, and unambiguous consent from users before processing their personal data. A compliant consent banner must clearly state what data you collect, why you collect it, who you share it with, and how users can withdraw consent. DPDP Compliant provides a ready-to-use, customizable consent banner designed specifically for Indian D2C and Shopify stores that meets all statutory requirements.

Manual compliance (hiring lawyers, building internal tools, and managing data requests by hand) can cost lakhs of rupees and months of effort. DPDP Compliant offers a free tier for small D2C brands to get started immediately, with affordable premium plans that scale as you grow. Compared to ₹250 Crore in potential fines, reputational damage, and lost customer trust, the cost of automated compliance through our Shopify app is minor by comparison.

Get Started

Don't wait for a penalty notice.

We help D2C businesses comply with all seven Data Principal rights under the DPDP Act 2023. Book a meeting to discuss how we can protect your business from penalties up to ₹250 Crore.

Book a free compliance consultation

Learn how we handle Access, Correction, Erasure, Portability, Consent Withdrawal, Nomination, and Grievance Redressal, so you stay compliant with India's DPDP Act 2023.

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No commitment required. Understand your obligations under Sections 6(6), 11, 12, 13, and 14.