Consent Management Platform for D2C Brands
Collect, store and track user consent under India's Digital Personal Data Protection Act 2023. Built for D2C and Shopify brands that want automated compliance without legal complexity.
What is a Consent Management Platform?
A Consent Management Platform (CMP) is software your business deploys internally to collect, store and track user consent. It is the operational layer that makes DPDP Act 2023 compliance work on a live D2C store, app or website.
Under Section 6 of the DPDP Act, you must obtain consent that is free, specific, informed, unconditional and unambiguous before processing personal data. A CMP turns that legal requirement into a practical workflow: consent banners, record keeping, withdrawal handling and audit reporting.
DPDP Compliant is a Consent Management Platform built specifically for Indian D2C and Shopify brands. It combines a compliant consent banner, a centralised consent vault, data-principal rights workflows and DPB-admissible audit logs in one tool. You can also extend compliance with our DPDP Consultation, DPO as a Service and Privacy Policy Generator.
Important distinction: A CMP is not the same as a Consent Manager. A Consent Manager is an independent third-party intermediary registered with the Data Protection Board (DPB). A CMP is your own internal compliance tool. DPDP Compliant works as your CMP and is available on the Shopify App Store.
Why D2C brands need a CMP
- Avoid DPDP penalties up to ₹250 Crore
- Prove consent with timestamped audit records
- Honour withdrawals across your entire marketing stack
- Reduce legal and compliance overhead
- Build customer trust with transparent data practices
Why D2C brands need a CMP under the DPDP Act 2023
Every checkout form, cookie, WhatsApp chat and marketing pixel collects personal data. The DPDP Act makes you responsible for all of it.
Section 6 compliance
Capture valid consent before any data processing begins. Avoid the penalties that come with collecting data without a lawful basis.
Data Principal rights
Handle access, correction, erasure, portability, withdrawal and nomination requests within the statutory 30-day window.
Audit readiness
Produce timestamped consent records and processing logs that stand up in Data Protection Board proceedings.
Key features of a DPDP-compliant CMP
Everything a D2C brand needs to turn DPDP consent requirements into a smooth, automated process.
Compliant Consent Banner
Show a clear, customisable consent banner on your storefront that explains what data you collect, why you collect it, and who you share it with.
Consent Record Vault
Store timestamped, tamper-evident consent records with user identity, purpose and version history so you can prove compliance during audits.
Withdrawal Workflow
Let customers withdraw consent with one click and automatically stop processing across Shopify, email, WhatsApp, CRM and ad platforms.
Data Principal Rights Handling
Route access, correction, erasure, portability, nomination and grievance requests to the right team members within the 30-day DPDP window.
DPB-Admissible Audit Logs
Generate detailed audit trails that document consent collection, modifications, withdrawals and rights request fulfilment for regulator proceedings.
Shopify & Integration Support
Connect natively with Shopify, Klaviyo, Meta Ads, Google Analytics, WhatsApp Business API and other tools D2C brands already use.
CMP vs Consent Manager
Brands often confuse these two terms. Here is the clear distinction under Indian data protection law.
| Factor | Consent Management Platform | Consent Manager |
|---|---|---|
| Role | Internal software used by the brand | Independent third-party intermediary |
| Deployment | On the brand's website, app or store | Operates as a separate entity |
| Registration | Not registered with the DPB | Registered with the Data Protection Board |
| Primary job | Collect, store and track consent records | Enable consent between Data Principals and Data Fiduciaries |
| Best for | Daily DPDP compliance operations | Cross-organisation consent mediation |
How a Consent Management Platform works
Deploy the CMP
Install the platform on your Shopify store or website with a lightweight script or native app integration.
Configure Your Consent Banner
Customise language, purposes, third-party disclosures and styling to match your brand and DPDP notice requirements.
Collect & Log Consent
Every acceptance, rejection and preference change is recorded with a timestamp, user identifier and proof of disclosure.
Honour Rights & Audits
Use built-in workflows to handle data principal requests and export audit logs whenever the Data Protection Board asks.
Frequently asked questions
What is a Consent Management Platform (CMP) under the DPDP Act 2023?
A Consent Management Platform is software your business deploys internally to collect, store and track user consent. Under the Digital Personal Data Protection Act (DPDPA), it helps you capture free, specific, informed, unconditional and unambiguous consent before processing personal data, maintain timestamped records, and honour withdrawal requests.
How is a Consent Management Platform different from a Consent Manager?
A Consent Management Platform is an internal tool used by a single business to manage its own consent lifecycle. A Consent Manager, on the other hand, is an independent third-party intermediary registered with the Data Protection Board (DPB) that acts between Data Principals and Data Fiduciaries. Your D2C brand needs a CMP for day-to-day compliance; a DPB-registered Consent Manager is a separate legal category.
Does my Shopify store need a Consent Management Platform?
Yes. If your Shopify store collects names, emails, phone numbers, addresses, payment details, cookies or analytics data from users in India, you must obtain valid consent under Section 6 of the DPDP Act 2023. A CMP adds a compliant consent banner, logs every consent action, and helps you respond to data principal rights requests. DPDP Compliant is available on the Shopify App Store at apps.shopify.com/dpdp-compliant.
What makes consent valid under the DPDP Act 2023?
Valid consent must be free, specific, informed, unconditional and unambiguous. It must be obtained through a clear affirmative action, such as clicking an Accept button on a consent banner. Pre-ticked boxes, implied consent buried in terms, and silent acceptance do not meet the DPDP standard.
Can users withdraw consent after giving it?
Yes. Section 6 of the DPDP Act 2023 gives Data Principals the right to withdraw consent at any time. A CMP must record the withdrawal, stop further processing, and trigger downstream workflows in your marketing, CRM and analytics tools.
What happens if a D2C brand does not manage consent properly?
Non-compliance with DPDP consent requirements can attract penalties up to ₹250 Crore. Beyond fines, poor consent practices lead to customer distrust, chargebacks, ad-platform restrictions and regulatory scrutiny from the Data Protection Board.
Ready to deploy a Consent Management Platform?
Book a free consultation and learn how DPDP Compliant helps your D2C brand collect, store and track consent under the DPDP Act 2023.
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